BioWare: A Force To Be Reckoned With

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Fast Company, a magazine dedicated to progressive entrepreneurship and business, takes a look at BioWare and just how big of a bet Star Wars: The Old Republic is for Electronic Arts:

The stakes are as big as the game. For BioWare and its parent company, Electronic Arts, the release of The Old Republic is nothing short of transformational, according to Michael Hickey, senior analyst at National Alliance Capital Partners.

But beyond the financials, the article also takes a nice look at what makes BioWare great, from the writing to the ethos:

BioWare has become something akin to Pixar: a boutique production studio that wins critical acclaim for its rich storytelling, despite the less refined reputation of its parent company. If BioWare’s narrative magic works for the MMO genre, the game could be a blockbuster.

The article closes with the white elephant in the room: what if it fails?

Given the high degree of peril involved with this project, do Muzyka and Zeschuk worry The Old Republic might flop? “We have a pretty healthy sense of paranoia, so when we’re testing a game we know what problems to anticipate,” Muzyka says. “It’s something we’re used to as doctors–there’s always something new to learn in medicine.” His expression is open yet reveals nothing. “Besides,” shrugs the avid poker player, “I’ve played the game. I know it’s fun.”

Head on over to Fast Company for the full read – it’s a must for TOR fans, BioWare fans and entrepreneurs alike!