Aug 4, 2011

Posted by in BioWare, News | 6 Comments

BioWare Emerges As Own Label Out Of EA Reorganization

Today, Electronic Arts announced somewhat of a reorganization of their business units as well as re-assignment of some top executives.

Of most interest to fans and followers of Star Wars: The Old Republic would be the emergence of BioWare as its own label under the new EA Labels division (consisting of EA Games, EA Sports, EA Play as well as BioWare.)

Dr. Ray Muzyka will head up the BioWare unit, and former EA Games President Frank Gibeau has been tapped to lead EA Labels overall.

Also of note is Dragon Age Legends studio EA2D now falls under BioWare, and will be part of BioWare San Francisco.

While the changes are noteworthy due to the pay grade of those involved, it seems to be business as usual, at least for our favorite upcoming MMO. We’ll report any more details as we learn them.

Source: Gamasutra


  1. Seems like EA is becoming less of an evil super power every day. Well, at least in comparison to Activision… lol

  2. Their reward for pulling in so much money with that pre order. Good for you BW!

  3. JamesEarlJones says:

    So what does this mean? That Bioware won’t have to show the EA branding on their games anymore?

  4. SorcererBiggz says:

    Lol, people are going to take this way out of context.

    All EA did was completely kill Mythic. BWM is now again BW.

    All it means is BioWare is in complete control of their division.

    • There’s more to it than that.

      BioWare used to be under the EA Games label. They’ve been moved out of that, while EA Games still exists, as their own label on an equal tier. That seems pretty important.

      It doesn’t necessarily change anything for TOR though, which is our focus here.

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