Posted by Lethality in Electronic Arts, News | 0 Comments
Riccitiello Talks TOR At Goldman Sachs Technology And Internet Conference
Gamasutra has a small writeup on EA CEO John Riccitiello’s presentation during Goldman Sachs Technology and Internet Conference currently underway in San Francisco.
Riccitiello spoke about Star Wars: The Old Republic, and EA’s interest in taking share from market leader World of Warcraft:
We’re going right at it. We want share, we want leadership position here. I’m not expecting to sort of knock them over, but … we’re gonna get a big chunk of [their market]
Riccitiello goes on to elaborate on the differences between the two competitors:
In a way, theirs is a silent movie and ours is the first talkie. By and large, theirs is not a voiced MMO. Ours is a fully voiced MMO in multiple languages.
These are interesting comments from the Electronic Arts chief, and it should make for an interesting home stretch toward the release of Star Wars™: The Old Republic.
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